The Setsumatsuri of Sonai and Hoshitate on Iriomote Island: Okinawa's 500-Year-Old Festival of the Sea, Spirits, and Seasons

Far in the southwest corner of Japan, on the wild, jungle-clad island of Iriomote in the Yaeyama Archipelago, two small coastal villages preserve one of the most extraordinary festivals in the country. Each autumn, the communities of Sonai (祖納) and Hoshitate (星立, also written 干立) come together for the Setsumatsuri (節祭), pronounced "Shichi" in the local tongue. For three sacred days, the rhythm of drums and gongs, the chants of priestesses, the laughter of villagers, and the thud of paddles striking the sea reach toward the horizon — calling prosperity in from the world beyond the waves. Designated an Important Intangible Folk Cultural Property of Japan in 1991, this is a living ritual roughly five centuries old, and one of the most richly preserved seasonal festivals in the entire Ryukyu Islands.

What Is the Setsumatsuri?

The word "Setsu" (節) means a joint, knot, or seasonal turning point — and that is exactly what this festival marks. In the traditional reckoning of the Yaeyama Islands, the Setsumatsuri stands at the threshold of the old year and the new, a moment when the community pauses to give thanks for the year's harvest and to welcome abundance for the year to come. Unlike mainland Japan's January New Year, the festival is held on the day of Tsuchinoto-i (己亥) in the lunar calendar, which usually falls in October or November on the modern calendar, and continues for three days.

A Festival of the Sea

At the heart of the Setsumatsuri lies a poetic and very old idea: that prosperity, fertility, and good fortune — known as "yū" (世) — arrive from across the sea, from a sacred realm beyond the horizon called Niraikanai. The villagers do not merely wait for these blessings; they go down to the beach, they paddle out, and they ceremonially row them back to land. This is the rite of "Yū-ukui" (世乞い), the heart of the second day, when racing boats cut through the waves of Maedomari Beach in Sonai and the front beach in Hoshitate to symbolically ferry the new year's bounty home.

Two Villages, One Tradition

Sonai and Hoshitate sit only about a kilometer apart along the northern coast of Iriomote, separated by a short path through the village landscape. Each holds its own version of the Setsumatsuri, with subtle differences in performance, costume, and stage. Together they preserve the fullest, most varied expression of Shichi tradition anywhere in the Yaeyama Islands.

Why It Was Designated an Important Cultural Property

When the Japanese government designated the Setsumatsuri an Important Intangible Folk Cultural Property on February 21, 1991, the decision was based on several remarkable qualities. First, the festival vividly preserves a southern-island form of seasonal observance — a "New Year" celebrated at a different time of year than the mainland's, but with strikingly similar themes of purification, family gathering, and hopes for the coming harvest. It is a window into the diversity of Japanese folk religion as it developed in the Ryukyu cultural sphere.

Second, the Setsumatsuri carries an unusually rich repertoire of performing arts. Among comparable festivals across the Ryukyus, this one preserves the broadest variety of dances, dramatic plays, music, and ritual procession. Researchers have documented elements as varied as oar dances, lion dances, staff arts, comic monologues, and processions led by deity figures — all interwoven into a single seasonal cycle.

Third, the festival holds clues to the larger history of Japanese performing arts. The "Goshaku Tenugui" (五尺手拭) melody, sung as part of the elegant Shichi-Angā dance, was a popular tune in mainland Japan during the Edo period. Its survival here, on a remote subtropical island, makes the Setsumatsuri a precious archive for understanding how performing arts traveled, changed, and took root across the archipelago.

The festival had earlier been selected, in 1978, as an intangible folk cultural asset for which records should be made — a recognition that paved the way for full designation thirteen years later.

The Three Days of the Festival

Day One: Toshi-no-Ban — The Eve of the Year

The first day, called "Toshi-no-ban" (年の晩, "the evening of the year"), unfolds inside each home. Families clean their houses inside and out, then wrap their pillars, tools, and household implements with a sacred vine called "Shichi-katchā". Pebbles gathered from the beach are scattered around the property to drive away evil. Children seven years and younger are protected with white threads tied around their necks, wrists, and ankles. As night falls, families gather for a ceremonial year-end feast known as the Furumai. There is something deeply moving in the way an entire village settles into the same quiet rhythm of preparation, each household readying itself to receive what is to come.

Day Two: Yū-ukui — Calling Prosperity from the Sea

The second day is the dazzling public face of the festival. In the early morning, women of the village historically drew "wakamizu" — the year's first sacred water — from the great Ōhirakā well to offer to the ancestors. The "Tsukasa", senior priestesses, conducted prayers in the sacred groves known as "utaki". Then villagers gathered at the community center and processed to the beach behind a colorful banner, accompanied by the boatmen, the young women of the Miruku procession, and the women dancing the Shichi-Angā.

On the cleansed sand of the "Funamoto-no-Goza" (the sacred place of the boat), the rituals unfold one after another:

  • The "Yafunuti" — a vigorous group oar dance performed by the boatmen.
  • A solemn procession of "Miruku", the smiling, round-faced god of bountiful harvests.
  • The exhilarating boat race, in which the winning boat is said to bring the year's prosperity ashore.
  • "Bachikai" — a rapid, theatrical proclamation made by the winning boat's captain.
  • The comic monologues "Rippō" (cattle kyōgen) and "Ruppō" (horse kyōgen).
  • The graceful Shichi-Angā dance, performed by women in dark robes and pale-blue headbands around two veiled figures called "Fudachimi".
  • Bō-jutsu staff arts, lion dances, and a final round of Shichi-Angā by the boatmen carrying staffs and oars.

One of the most striking sights, found only in Hoshitate, is the figure of "Ohoho" — a long-nosed masked character in foreign-style boots who waves bundles of cash and lets out wild "Ohoho!" cries. Local lore suggests Ohoho may represent a foreigner who once washed ashore on the island, frozen into the ritual as a comic, otherworldly presence.

Day Three: Todome-shiki — Thanksgiving for Water

On the third and quietest day, called "Todome-shiki" (止留式), the community returns to the great Ōhirakā well in Sonai (and to the Ue-no-kā stream in Hoshitate). They clean the well and offer prayers of gratitude for the water that has sustained life through the year. It is a fitting close: the festival began with the sea and ends with the spring, binding together the elements that nourish the village.

Highlights and What to Watch For

The Arrival of Miruku

Miruku, with his serene smiling mask and flowing robes, is the visible heart of the festival. As he processes slowly under a parasol, surrounded by costumed children and young women, he seems to bring time itself to a pause. His name is thought to derive from "Miroku", the Buddha of the future, but here in the Yaeyamas he has become a god of harvest — a thoroughly local guardian of plenty.

The Boat Race

The "fune-kogi" boat race is far more than sport. Women on the beach raise their voices and arms in the "gārī" cheer, drums and gongs sound, and as the winning boat lands, a current of joy passes through the entire village. The race is the symbolic moment when prosperity from across the sea actually reaches the shore.

The Mysterious Ohoho

Found only in Hoshitate, Ohoho is one of the most enigmatic figures in Okinawan folk performance. The combination of pointed nose, Western boots, and brandished currency hints at the deep memory of contact with outsiders, transformed over generations into ritual comedy.

The Setting Itself

Iriomote is the largest of the Yaeyama Islands, more than 80 percent covered in dense subtropical forest. Recognized in 2021 as part of a UNESCO World Natural Heritage site, it is home to the elusive Iriomote wildcat, mangrove-lined rivers, and some of the clearest seas in Japan. Watching an ancient ritual unfold against this backdrop of jungle and reef is an experience of rare beauty.

Around the Festival: Visiting Sonai and Hoshitate

Getting There

Iriomote Island is reached by high-speed ferry from Ishigaki Port, which connects to mainland Japan by air. Boats to Uehara Port take roughly 40 to 45 minutes. From Uehara Port, Sonai and Hoshitate lie about 8 km west — roughly a 20-minute drive. The two villages themselves are about 1 km apart, an easy 15-minute walk.

Nearby Attractions

Visitors to Sonai and Hoshitate can also enjoy the nearby Hoshizuna-no-hama ("Star Sand Beach"), where tiny star-shaped grains of sand wash up; cruise the Urauchi River, the longest in Okinawa, by boat to its hidden waterfalls; or explore the Pinaisara Falls and the mangrove forests of the Nakama River. Just offshore lies Yubu Island, reachable on foot at low tide by water buffalo cart, a small island of tropical gardens.

Manners for Visitors

The Setsumatsuri is, above all, a sacred ritual for the people of Sonai and Hoshitate. Visitors are welcome to observe the public portions of the festival on the beach, but should refrain from entering sacred groves (utaki), should follow guidance from local organizers regarding photography, and should respect the village's quiet rhythms. Lodging on Iriomote is limited, especially during festival days, so early reservations are essential.

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Q&A

QWhen exactly does the Setsumatsuri take place?
AThe festival is held over three days surrounding the day of Tsuchinoto-i (己亥) in the traditional lunar calendar, which usually falls in late October or November. Because the date is set by the lunar calendar, it shifts each year. Visitors planning a trip should confirm the exact dates with the Taketomi Town Tourism Association in advance.
QCan foreign visitors attend?
AYes. The public portions of the festival on the beach — including the boat race, the Miruku procession, the dances, and the staff and lion dances — may be observed by visitors. Please respect local customs, follow any signs or instructions from organizers, and keep a respectful distance from the sacred areas.
QWhat is the difference between the Sonai and Hoshitate festivals?
ABoth villages share the same overall structure of three days, with family rituals on day one, the public Yū-ukui on day two, and a water-thanksgiving rite on day three. The performing arts, costumes, and order of events differ in details, and Hoshitate is uniquely home to the comic figure of Ohoho. Visiting both villages on the second day, if scheduling allows, gives the fullest sense of this living tradition.
QWho is Miruku?
AMiruku is the smiling-faced deity of the harvest, especially associated with the bringing of bountiful crops in the Yaeyama Islands. The name is widely thought to derive from Miroku, the future Buddha of Mahayana tradition, but in folk practice here Miruku has become a beloved local god of plenty whose appearance signals the arrival of the new year's blessings.
QHow long has the festival been celebrated?
ALocal tradition traces the festival back roughly four to five hundred years. Its precise origins are not documented, but the dance known as Shichi-Angā is associated by legend with the daughter of Kerai Kedagusuku Yōcho, the fifteenth-century founder of the Iriomote settlements.

Basic Information

Name Setsumatsuri of Sonai and Hoshitate, Iriomote Island (officially "Iriomote Island no Shichi" / 西表島の節祭)
Designation Important Intangible Folk Cultural Property of Japan
Date of Designation February 21, 1991 (Heisei 3)
Earlier Selection 1978 (Shōwa 53), as an intangible folk cultural asset for which records should be made
Holding Body Iriomote Folk Performing Arts Preservation Society (西表民俗芸能保存会)
Location Sonai and Hoshitate (Hoshidate / Hoshidate), Iriomote Island, Taketomi Town, Yaeyama-gun, Okinawa Prefecture
Approximate Age About 400–500 years of continuous transmission
Schedule Three days surrounding the day of Tsuchinoto-i (己亥) in the lunar 10th month (typically late October to November)
Main Locations During the Festival Sonai: community center, Maedomari Beach, Ōhirakā well; Hoshitate: community center, the front beach, Ue-no-kā stream
Access From Ishigaki Port, ferry to Uehara Port (about 40–45 minutes); approximately 20 minutes by car from Uehara Port to the villages
Inquiries Taketomi Town Tourism Association: 0980-82-5445

References

西表島の節祭 — 文化遺産オンライン (Cultural Heritage Online, Agency for Cultural Affairs)
https://bunka.nii.ac.jp/heritages/detail/199836
国指定文化財等データベース — 西表島の節祭
https://kunishitei.bunka.go.jp/bsys/maindetails/302/161
西表島 節祭(シチ)— やいまタイム
https://yaimatime.com/yaima_special/41805/
西表島節祭(しち)— たびらい沖縄
https://www.tabirai.net/sightseeing/column/0003464.aspx
西表島干立集落の節祭 — 西表島アイランドサービス空海
https://kuukai-iriomote.com/iriomoteguide/siti.html

Last verified: 2026.04.27