Introduction

On the remote Fukue Island of the Goto Archipelago in Nagasaki Prefecture, a mysterious and exhilarating folk ritual known as Hetomato has been passed down through generations. Designated as a nationally Important Intangible Folk Cultural Property in 1987, Hetomato is a vibrant New Year festival held every year on the third Sunday of January in the Shimozakiyama district of Goto City. This extraordinary event combines sacred Shinto rituals, fortune-telling for the harvest, sumo wrestling, battledore games, a fierce straw-ball scramble, tug-of-war, and a spectacular procession featuring a giant three-meter straw sandal — all culminating in the joyful tossing of young women into the air. Hetomato is truly one of Japan's most unique and spirited folk traditions.

Historical Background

The origins of Hetomato remain shrouded in mystery, with no established theory explaining the meaning of its enigmatic name. Historical records first appear in the Sakiyama Village Local History published in 1918 (Taisho 7), and oral traditions passed down by village elders trace the festival back at least to the 1890s. The ritual was first recognized at the national level in 1978 when it was selected as an Intangible Folk Cultural Property requiring documentation and preservation measures. Then, on January 8, 1987, it received its current designation as an Important Intangible Folk Cultural Property under the name "Shimozakiyama no Hetomato Gyoji" (The Hetomato Ritual of Shimozakiyama).

The festival belongs to a broad category of New Year divination and prayer rites (toshi-ura) once widespread across Japan. These rituals, which sought to predict agricultural fortunes and ward off calamity through activities such as tug-of-war and ball-scrambling, have largely disappeared or faded as communities modernized. Hetomato stands out as a remarkably well-preserved example where multiple ritual elements coexist in a single, continuous celebration.

Why Hetomato Was Designated a Cultural Property

Hetomato earned its designation as an Important Intangible Folk Cultural Property because it represents a rare and exceptionally well-preserved amalgamation of New Year divination customs. While individual elements such as tug-of-war or ball-scrambling can be found in festivals throughout Japan, the combination of so many distinct ritual activities — from sacred processionals and battledore to sumo and the giant sandal offering — within a single continuous event is extremely uncommon. The festival also preserves important social structures: the hereditary role of the flag-bearer (hatamochi), the organization of young men's associations (wakka-mon), and the communal participation of the entire neighborhood. These features make Hetomato an invaluable window into the folk customs and community life of Japan's island communities.

Highlights and Attractions

Ozumo — Dedication Sumo Wrestling

The festival begins at Shirahama Shrine, where children and young men perform ritual sumo matches in the shrine grounds. Originally held on January 14, this sumo tradition was integrated into the Hetomato program around 1955. The spirited bouts set the tone for the energetic events that follow.

Hagoita-tsuki — Battledore on Sake Barrels

In one of the festival's most photogenic moments, two newly married women in festive attire stand atop sake barrels facing each other and play a traditional battledore-and-shuttlecock game. This charming ritual is a prayer for fertility and the prosperity of future generations.

Tama-geseri — The Straw Ball Scramble

Young men smeared with soot called hegura engage in a fierce scramble for a straw ball wrapped with rope. In the past, the combatants would split into rival neighborhood groups and chase each other through wheat fields before hurling the ball into the sea. Today, with houses densely packed in the area, the scramble is contained to a smaller space, but the raw energy and intensity remain breathtaking.

Tsunahiki — Tug-of-War

The community divides into two teams — traditionally the youth association versus the fire brigade — for three rounds of tug-of-war, switching sides between each round. The outcome serves as a divination for whether the coming year will bring a bountiful harvest and generous catch from the sea.

Ozori — The Giant Straw Sandal Procession

The festival's grand finale features a massive straw sandal, approximately three meters in length, carried by young men through the streets toward Yamashiro Shrine (also known as Yamanka Shrine). Along the way, unmarried young women are playfully seized from the crowd and placed atop the sandal to be tossed into the air with joyous shouts. According to local legend, women who are tossed on the giant sandal will be blessed with good fortune in finding a marriage partner. The sandal is then ceremonially offered at the shrine, marking the conclusion of the festival.

Visitor Information

Hetomato is held annually on the third Sunday of January, starting around 1:00 PM. The events begin at Shirahama Shrine and proceed through the Shimozakiyama district, concluding at Yamashiro Shrine. The festival is free to watch, and spectators are welcome to follow the processions along the route. Warm clothing is recommended, as January temperatures on Fukue Island can be quite chilly. Visitors should note that the ball scramble and sandal procession are lively and can be physically intense — maintaining a safe distance while watching is advised.

To reach Fukue Island, flights are available from Nagasaki Airport and Fukuoka Airport to Goto Tsubaki Airport (approximately 30–40 minutes). Alternatively, jetfoil services operate from Nagasaki Port to Fukue Port in approximately 1 hour and 25 minutes, while ferry crossings take about 3 hours and 10 minutes. An overnight ferry from Hakata Port (Fukuoka) is also available, taking approximately 8 hours and 30 minutes. On the island, rental cars are the most convenient way to reach the Shimozakiyama district.

Surrounding Attractions

Fukue Island, the largest of the Goto Islands, offers a wealth of sightseeing opportunities. The Goto Islands are part of the UNESCO World Heritage Site "Hidden Christian Sites in the Nagasaki Region," and visitors can explore historic churches such as Dozaki Church and Imochiura Church. The volcanic cone of Onidake offers panoramic views of the archipelago, while the dramatic Osezaki Lighthouse perched atop sheer cliffs is famous for its stunning sunsets. Nature lovers will enjoy the Goto Islands' renowned camellia forests, best viewed during the annual Goto Tsubaki Festival held in late February to early March. The islands are also celebrated for their fresh seafood, especially Goto udon noodles — a local specialty with a uniquely smooth texture achieved through the use of camellia oil in the dough.

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Q&A

QWhat does the name "Hetomato" mean?
AThe origin and meaning of the name "Hetomato" remain unknown. There is no established theory, and this linguistic mystery is itself part of the festival's unique charm.
QWhen is Hetomato held?
AHetomato is held every year on the third Sunday of January. The events begin around 1:00 PM and continue into the late afternoon. The original traditional date was January 16.
QCan tourists participate in the festival?
AVisitors are warmly welcome to watch the festival. The rituals are primarily performed by members of the Shimozakiyama community, but spectators can freely follow the processions and enjoy the lively atmosphere up close.
QHow do I get to Fukue Island from mainland Japan?
AFukue Island can be reached by air from Nagasaki or Fukuoka airports (about 30–40 minutes), by jetfoil from Nagasaki Port (about 1 hour 25 minutes), by ferry from Nagasaki Port (about 3 hours 10 minutes), or by overnight ferry from Hakata Port in Fukuoka (about 8.5 hours).
QIs the festival suitable for children?
AChildren are welcome as spectators and will enjoy the colorful rituals and lively atmosphere. However, parents should keep younger children at a safe distance during the more vigorous events such as the straw ball scramble and the giant sandal procession.

Basic Information

Name Shimozakiyama no Hetomato Gyoji (The Hetomato Ritual of Shimozakiyama)
Designation Important Intangible Folk Cultural Property (designated January 8, 1987)
Category Folk Customs — Annual Events
Date Third Sunday of January each year, from approximately 1:00 PM
Location Shimozakiyama district, Goto City, Nagasaki Prefecture (starting at Shirahama Shrine: 2430 Mukai-machi, Goto City, Nagasaki 853-0022)
Preservation Group Shimozakiyama Town Residents' Association
Inquiries Goto City Board of Education, Lifelong Learning Division — Tel: 0959-72-7800
Access Flights from Nagasaki/Fukuoka airports to Goto Tsubaki Airport (~30–40 min); Jetfoil from Nagasaki Port (~1 hr 25 min); Ferry from Nagasaki Port (~3 hr 10 min); Overnight ferry from Hakata Port (~8.5 hr)

References

Shimozakiyama no Hetomato Gyoji — Cultural Heritage Online
https://bunka.nii.ac.jp/heritages/detail/199816
Shimozakiyama no Hetomato Gyoji — National Designated Cultural Properties Database
https://kunishitei.bunka.go.jp/bsys/maindetails/302/141
Hetomato (Important Intangible Folk Cultural Property) — Goto Island Travel
https://goto.nagasaki-tabinet.com/event/51078
Shimozakiyama no Hetomato Gyoji — Nagasaki Prefecture Cultural Properties
https://www.pref.nagasaki.jp/bunkadb/index.php/view/452
Hetomato (Important Intangible Folk Cultural Property) — Nagasaki Tabinet
https://www.nagasaki-tabinet.com/event/51078

Last verified: 2026.04.12