The House Behind the Signboard

The main house stands at the east edge of a walled compound in the Settaya district of Nagaoka, turning its front toward the road and the morning sun. A weighty gabled porch carries the old signboard for saffron sake, the tonic drink that made the fortune of the man who built the place. Behind it spreads a timber house of roughly 469 square metres, large enough that a first-time visitor tends to slow down and look twice.

The main body rises two storeys under a hip-and-gable roof of pantile. Its plan runs two rows of six rooms across the front, with a parlor and three further rooms behind. The earliest part dates to the middle Meiji period, between 1883 and 1897; a substantial extension followed in 1913. Reading the joinery, you can still sense where the original entrance gave way to the enlarged household.

Why the Building Is Registered

In February 2021 the house was entered on the national register of tangible cultural properties, together with nine other structures and the stone wall of the same compound. The register recognises buildings that shape the historic character of a place rather than singling out masterpieces of a single hand, and the house is listed for its contribution to the historic landscape of the neighbourhood.

The founder, Yoshizawa Nitarō, was born in 1863 and began producing his family recipe of medicinal sake in 1884. He moved to Settaya in 1894 and, as sales spread across northern Japan and eventually reached Hawaii, poured his profits into building. The main house is the calm, business-like face of that ambition; the flourish is saved for the storehouses behind it.

What to Look For on a Visit

The porch is the natural place to begin. Facing east, it catches clean light through the morning, which is when photographers tend to arrive. Inside, the house serves as the reception point for guided visits, and the rooms hold old advertisements, labels and objects left by the family.

The house is owned by the city of Nagaoka and opens on weekends and public holidays. The exterior can be seen freely at any time, while the interior and garden are shown by volunteer guides who know the family history in detail. Allow about twenty minutes for the walk-through, and note that the garden and detached parlor close through the snow months.

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Q&A

QWhat is saffron sake, and did it really work as medicine?
AIt was a tonic liquor flavoured with saffron and other costly botanicals, sold from the late nineteenth century as a health drink. Its restorative reputation drove enormous sales, though modern accounts treat the medicinal claims with caution.
QCan I go inside the main house?
AYes, on weekends and public holidays. Entry to the interior is offered in exchange for a small conservation donation, usually from 200 yen, with reception handled at the house itself.
QHow do I reach Settaya?
AThe compound is about a ten-minute walk from Miyauchi Station, one stop from Nagaoka on the JR line. Drivers can use the municipal Settaya car park nearby.
QIs the whole site the same age?
ANo. The main house began in the middle Meiji period and was extended in 1913, while the surrounding storehouses span the 1880s to the 1930s, so the compound records several decades of building.
QWhat does the Kina in the name mean?
AIt is a phonetic rendering of cinchona, the bark that yields quinine. Like saffron it was an expensive import, and the name lent the product an air of imported luxury.

Basic Information

NameFormer Kina Saffron Sake Manufacturing, Main Building (旧機那サフラン酒製造本舗主屋)
Location2292-1 and others, Settaya 4-chōme, Nagaoka, Niigata
DesignationRegistered Tangible Cultural Property (registered 4 February 2021)
ConstructionMiddle Meiji (1883–1897); extended 1913
StructureTwo-storey timber, pantile roof; building area approx. 469 m²
Count1 building
OwnerCity of Nagaoka
AccessExterior open freely; interior shown on weekends and holidays by donation

References

Agency for Cultural Affairs, National Cultural Properties Database — Main Building
https://kunishitei.bunka.go.jp/heritage/detail/101/00013520
City of Nagaoka, Former Kina Saffron Sake Manufacturing
https://www.city.nagaoka.niigata.jp/kankou/miru/brewing/kina-saffron.html
Settaya-Miyauchi, Kina Saffron Sake
https://settaya-miyauchi.jp/kinasaffron/
Nippon.com, Settaya district of Nagaoka
https://www.nippon.com/ja/guide-to-japan/gu900174/

Last verified: 2026.07.09